the new standard in nailcare
Healthy, non-toxic, salon-worth nailcare and custom designed colors that represent YOU!
ALL TIME BEST-SELLING
custom nail polish kits
Design Your Own Collection of Nail Polish
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NON-TOXIC NAILCARE ESSENTIALS
MANICURE SETS
Complete DIY System for Salon-Quality Nails
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More essentials
Cuticle care
nailcare tools
organic sets
We stand with women everywhere on their journey to find safe nail polish they can trust in shades that represent them.
YOUR SOLUTION TO
healthy, gorgeous nails
healthy, gorgeous nails
without sacrificing your health or personal style
Custom shades
Design your shade, formula and finish from over 1000 combinations
Safe + non-toxic
100% Vegan, Cruelty-free, 10-free & responsibly sourced ingredients
easy to use formulas
You don't need to be an expert and we guide you step by step!
